江南布衣 (JNBY) 品牌推崇"自然、健康、完美"的生活方式，"Joyful Natural Be Yourself"这四个单词很好的诠释了江南布衣 (JNBY) 的品牌理念。
江南布衣 (JNBY)品牌设计定位于这种生活方式或崇尚这种生活方式的都市知识女性，心态年龄在20-35岁之间，并从这个群体的生活样态为依据，设计开发服装、服饰品、居艺用品，设计风格浪漫、丰富、自然色系与色彩沉稳、雅致，不盲从流行但始终时尚，材质多用不同肌理、风格的纯天然面料，如棉、麻、毛、丝等。
江南布衣 (JNBY) 全情演绎与自然相融的理念款式设计，强调单品之间丰富、随意的可搭配性为穿着群体提供了专业的服饰搭配概念的同时，更为她们留下服饰搭配的再创空间。
丰富的设计语言，更是江南布衣 (JNBY) 的一大特色，细节手法如手工刺绣、机绣布料造型、手绘、胶印等等。枝叶花草成为标志性的装饰纹样。

The Jiangnan Buyi (JNBY) brand promotes a "natural, healthy and perfect" lifestyle. The four words "Joyful Natural Be Yourself" interpret the brand concept of Jiangnan Buyi (JNBY).
Jiangnan Buyi (JNBY) brand design is positioned for this lifestyle or urban intellectual women who advocate this lifestyle. The mentality is between 20-35 years old. Based on the lifestyle of this group, design and develop clothing and apparel products. , Home art supplies, design style romantic, rich, natural colors and colors are calm, elegant, not blindly popular but always fashionable, the material uses different natural textures and styles of pure natural fabrics, such as cotton, hemp, wool, silk and so on.
Jiangnan Buyi (JNBY) fully interprets the concept and style design that blends with nature, emphasizing the rich and casual collocation between the single products. While providing a professional concept of clothing collocation for the wearing group, they also leave them with clothing collocation Create space.
The rich design language is also a major feature of JNBY, with details such as hand embroidery, machine-embroidered fabric modeling, hand-painting, offset printing and so on. Branches, flowers and plants have become an iconic decorative pattern.